EcoLactam

B2B companies face two challenges: it's difficult to distinguish and stand out in a sea of identical stock footage, and all of the content must be completely visualized and created from scratch. The added challenge for this video was striking a balance between precise, technical accuracy and still providing an engaging storyline. Made with Romano Brand Studio.

We worked closely with two departments at Fibrant — first learning the chemical process from the chemical department, then speaking with sales staff to understand what their clients were looking for.

Creating a new 3D world was a challenge. We had to make an animation that looked as much like the real thing as possible and added a green feel. We studied how liquids work in real life so we could create a realistic simulation of them, then did some things with it that are unrealistic but look cool visually. We also had to create a forest so lifelike that the trees and leaves seemed to move on their own, using a separate simulation system.